INitiatives
By dept

This was an internal design project I developed for DEPT to supplement their employee branding with digital talks about wellness, mindfulness and mental health.

I wanted to focus on happy and positive aspects of people sharing mental health/wellness related inspiration and ways of staying positive, by using happy primary colors. The idea for the logo is to represent different mental states and highlight different ways of thinking. This is done by having the i’s representing the people and the dots above the i’s showing different ideas and ways of thinking. I also wanted to make sure that the design had multiple potential ways of application, and lent itself well to motion/video to give it a more dynamic feel.