PUUR
Organic detergent

I often feel that organic products look way too white and sterile - so I quickly decided that I would not do anything like that. Using elements inspired by liquids, waves and cloth, I designed colourful and optimistic feeling packaging that would celebrate the fact that the product contains 0% colourates, parabens and perfume.

I wanted the big wordmark to have a proud placement on the front of pack and to keep the rest of the design in a minimalistic feel to honour the name Puur or 'pure'.

This project got nominated for a BNO packaging talent award